Mr. Zhang, who lives in Beijing, has extensive platform investment experience. Recently, he told Netizen that he has been eager to buy products on a platform for many years, but recently found that the platform has re-adjusted interest rates in early April, which has had a significant impact on earnings.
In this regard, after viewing a number of platform websites, NetLast Tianyi discovered that some platforms have recently released the “Adjustment Announcement on Product Interest Rate”, and does this mean the arrival of “price cuts”?
In 2018, 22 companies have announced interest rate cuts.
According to the incomplete statistics of online loans, in the survey of 80 online lending platforms, it has been found that since January this year, 22 platforms have issued platform-related target interest rate adjustment announcements on their official websites.
Judging from the effective date of the announcement, in January of this year, four platforms including Minxin Loan, Mavericks Online, e Road Concentric, and Fortune Network began to implement the adjusted new interest rate; in March, the platform for implementing interest rate cuts was 11 Home, respectively, Micro-Finance Finance, You and My Loan, Qian Mancang, Rongrong Net, Lianjin Institute, Tuo Dao Jin Service, Pocket Money Management, Wanying Finance, Jinlian Reserve, Shanghai Merchants Wealth, Public E-Loan; Effective in April There are four platforms for new interest rates, including Guangxu, Wealth Zhihui, Ai Qianbang and Fu Rongbao; as of the beginning of May, the three platforms for implementing new interest rates are Totem Loan, Palm Yuet Finance, and Guangzhou E-Loan.
Why do some platforms choose to release interest rate announcements in the near future? In this regard, Zhang Qin, an analyst at Tianyan Research Institute, believes that interest rate cuts are the guiding direction of the policy, and cutting interest rates for the platform can reduce costs. Current policies such as prohibition of time splitting, quotas, and elimination of evils all increase the operating costs of the platform. In addition, as the level of risk control increases, the quality assets after screening are also less, so the platform compliance continues. In terms of development, interest rate cuts are a general trend.
In the first four months of this year, the monthly yield of the industry is basically rising.
Will the interest rate announcements issued by multiple platforms affect the overall rate of return of the industry? At present, from the statistics of Tianyan Research Institute, the platform's interest rate cut announcement has little effect on the overall rate of return of the industry.
According to the statistics of the Tianyan Institute for the first four months of this year, the average comprehensive interest rate of the online loan industry was 9.71% in January this year, an increase of 0.15 percentage points from December last year and a decrease of 0.10 percentage points from the same period of last year. In February of this year, the average interest rate of the online loan industry was 9.69%, which was basically the same as that in January and the same period last year. In March of this year, the average comprehensive interest rate of the online loan industry was 9.79%, slightly higher than February and the same period last year. In April this year, the average comprehensive interest rate of the online lending industry was 9.97%, slightly higher than the previous month and the same period last year.
Platform interest rate rebate
Although some platforms have released and implemented interest rates after interest rate cuts, the overall interest rate of the industry has not shown a downward trend.
In response to the reasons for this phenomenon, Zhang Qin, an analyst at Tianyan Research Institute, believes that at present, the industry's resource allocation is uneven, the market competition is fierce, and the platform relies on interest-rate rebate activities to attract new customers to stabilize old customers, and at the same time, the industry interest rate has appeared. High in the situation.
Online lending on the platform of some platforms has indeed found that many platforms in order to attract investors to issue a notice of "increasing interest rates." For example, Qi Lerong released the "5 ‰ rate hike, stepping out" activities on April 9.
Future interest rates will fall and remain in stable range
Although the average comprehensive interest rate of the online loan industry in the first four months of this year has basically shown an upward trend, from the perspective of fluctuations in the past year, the average comprehensive interest rate of the online loan industry will continue to remain within the range of 9%-10%.
Regarding whether there will be a wave of interest rate cuts before and after filing, the relevant person in charge of Baocai.com also expressed his opinion. He believes that “there may be a wave of interest rate cuts in the future, but this is an overall trend of the industry.” He also stressed that “the rate cuts are not seen. It is a bad thing, it represents the development trend of the industry's stable compliance and intelligence."
Zhang Qin, an analyst at Tianyan Research Institute, also believes that the interest rate cuts and the small and medium-sized platform interest rate hikes will form a sawing effect, and interest rates are fluctuating up and down. There should be no large fluctuations in interest rates before and after filing. Zhang Qin said that if the filing is successfully completed, the platform will exert efforts to lay out the market for a period of time after the filing, and the interest rate may increase during this period. After all, high-yield is a big competition for P2P platforms, licensees and other peers. The main point, but as the industry structure is slowly stabilized, interest rates will eventually rely on the industry's big platform, which will decline.
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