Recently, in the face of a mess of global capital markets, few investors can sit still. Rich did not dare to buy, a stock can not sell.
We have already described how Peter Lynch, an investment guru, sees a stock market crash. This article shows how another investment giant, Roy Roe Neerberger, has experienced 27 bull and 26 bear markets, in loss.
Roy R. Neuberger, a longevity guru, was born in 1903 and passed away in 2010 at the age of 107. He entered the market on the eve of the US stock market crash in 1929. He experienced 27 bullocks and 26 bear markets in the 20th century. In his 68-year investment career, he did not make any losses in a single year. The following is for investors to introduce Newberg's ten investment principles.
Principle one: study yourself.
The advantages of personal character will help to make a successful investment. Before starting to study the stock, you can follow the list below and first study whether you are suitable for investing.
1, look at your temperament, whether you are a natural speculator, or you are not willing to take risks?
2, you need to be energetic, you need to be sensitive to numbers.
3, what you want to do to you, must be full of intense interest.
4, successful investment is built on the basis of the flexible use of knowledge and experience, it is a good idea to focus on investing in a certain area where you have specific knowledge.
Principle two: research master.
Neuberger believes investors should seriously study those who have made great achievements in the investment field. Nurburg's advice is to learn from these masters rather than follow suit, benefit from their mistakes and successes, and make the appropriate adjustments based on your personal character and circumstances.
Principle three: vigilance sheep market.
This is Neuberger's concern about the late bull market in the United States in the 1990s. The market is extremely vulnerable to the remarks of a heavyweight market and can be called a "sheep market." A bit similar to the lamb led by the leader to the slaughterhouse, the vast majority of lamb unconscious with the goat into the slaughterhouse, sometimes cut the wool, and sometimes lose their lives.
Principle four: look far.
A large part of Wall Street is too concerned about the company's profitability at any moment, many researchers play the best trick is to grab someone else before the next quarter earnings forecast. Neuberger believes that profitability should be the result of a combination of long-term strategy, proper management and timely capture of opportunities.
If these factors are properly matched, short-term profitability should not be a major consideration. Another benefit of long-term vision is that it will not be drawn to Wall Street's sudden popularity. For example, auto stocks in the 1920s were hot to bowling balls in the 1950s, when people thought every American would be a bowling alley.
But just like the hula hoops, the trend has come to an end, earning an early make, and those buying at a very high price to earnings ratio.
Principle five: timely access.
Neuberger's point of view is that the timing may not be everything to decide success or failure, but it is definitely a big factor in determining success or failure. Those who look good long-term investments may make you very devastating if you buy at a bad timing. In a bull market, it is wise to curb your own greed. Wall Street there is a famous saying: cattle also make money, bear also make money, but the pig will not make money.
Principle six: research business.
Neuburg believes that analysts should analyze the management of the company, leaders, past historical records of the company, and to check the company's physical assets and the cash behind each stock, the company's dividend policy deserves serious attention from investors. Investors should beware of so-called "growth stocks," and do not pay too high a price for this.
The trick to investing in "growth stocks" is to discover them before their products are widely used and companies' shares are expensive.
Principle seven: do not be obsessed. Neuberger reminds investors not to overindulge into a particular stock. It is ok to fall in love with a stock, but let others love it before the stock goes up.
Principle eight: investment diversification.
Neuberger said: "I have not made any money since 1929, although I have only spent a few years in balance, not making any money." Diversification, on the one hand, makes use of hedging Take more patience to insist those undervalued stocks rise, reducing the psychological fear enveloped the market. On the other hand, of course, is to diversify the investment.
Principle nine: assess the situation.
The so-called "time" and "potential", that is, the trend of the broader market, also refers to the world affairs outside the stock market. Investors do not have to focus on economics, Newberg's experience is, in terms of the stock market, economics is worth nothing. You do not need an economist to tell you to pay attention to the interest rate, you can see the interest rate to know, low interest rates better than any phenomenon to tell you the bad business conditions.
Principle ten: do not stick to conventions.
At least do not be too slaves of the conservative, as the new situation changes and update their point of view. Neuberger believes that everyone makes mistakes. It is important to realize as soon as possible the mistakes they made in making decisions. In his 68 years of Wall Street's history of work, 30% of his time was mistaken. There is not always the right investor in this world unless he is lying.
Master of investment summed up the ten principles, because he is an investment guru. As an ordinary investor, can you stick to one of them?
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