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Returning home investors will increase the proportion of you will return home?

Time: 2018-02-08         Source: Beijing Youth Daily         Author: Beijing Youth Daily

About to enter the Spring Festival holiday, many foreign real estate are open to meet the home buyers return home. For most strangers, working in the north, upper, broad and deep, but also want to return home, can not escape the two folded living space - weekdays in the first-tier cities work hard, year-end to return to their hometown reunion . Therefore, before and after the Spring Festival each year, the "returning home" business in the 234 cities has become a fixed node in real estate marketing. After the overwhelming popularity of "Welcome Home", the traditional "returning home" really caters The current buyers yet?

In fact, many home-buyers who have spilled over in first-tier cities are not really returning home. On the contrary, people familiar with urban life have been intolerant of the remoteness of their hometown and the lack of supporting facilities. Even if they can not buy a home in such first-tier cities as North, Shanghai, Guangzhou and Shenzhen, they will also move back to their hometowns and become hot cities along the provincial capitals and high-speed railways. This has also become the main form of current home-buyers. These returnees who were born in counties or even rural areas, due to the restriction of first-tier cities' household registrations, are not the hometown of the first to return to their home cities but are mostly hot spots in the province to complete the upgrade of family life.

Home improvement offer more developers to play family love cards

Early departure from Beijing to return to his hometown of Wang Xiao, a high-speed rail station, the oncoming is a substantial home buyers ads. "Going home with the New Year," "warm-hearted home return home program," "a year of hard work, reward yourself a suite of" ......

Turning to this early leave home, Wang told the Beijing Youth Daily reporter, his main purpose is to return home viewing, ready to buy a three-bedroom during the spring to live with their parents. To his surprise, I thought it was only my own personal behavior, did not expect so many real estate enterprises and projects have made a return home ads, to attract buyers like him.

In fact, with the rising prices in first-tier cities, tens of thousands of yuan a square meter of housing prices often let the hard work of "drift family" discouraged. In the face of pressure, many people are gradually turning their home ownership goals to their hometown.

Into February, a lot of real estate in Zhengzhou have launched various types of concessions for returning home buyers crowd: Vanke launched the 10 city linkage home return home operations, but also to return home buyers with showings car; Evergrande is returned Home buyers prepared a rich gift package, buy a house to send hardcover and up to 60,000 yuan furniture and designer appliances; financial innovation is also in order to help movers home reunion, home buyers home, prepared a "good home return home," set off a boom of the new home buyers .

Real estate in eastern Zhengzhou, a real estate consultant, said Liu, developers before and after the Spring Festival home buyers will return for the introduction of preferential policies. Now the Spring Festival has gradually become an important node selling. During this period to see a lot of buyers who are working in Beijing, by the Spring Festival approaching the election room.

In addition to Zhengzhou, including Jinan, Xi'an, Shijiazhuang and other places have played for the return home buyers preferential advertising.

A headquarters in Wangjing, but the sale of the project is mainly located in Shijiazhuang, Tianjin, the developer responsible person revealed to the Beiqing Daily, "Although the Spring Festival holiday, supposedly should be on leave, but sales offices in Shijiazhuang and Tianjin are normal Open, mainly to meet the trend of returning home during the Spring Festival home sales.In addition to giving the Spring Festival couplets, small gifts, but also introduced a discount for home buyers return home, according to the loan and the full amount of different points discount " .

In addition, due to its products more high-end villas, the threshold for the purchase of local people is relatively high, but for Beijing to return more acceptable, therefore, developers do internally evaluation is expected during the Spring Festival will have 40% People who buy back home in Beijing.

Returning home buyers no lack of "new immigrants"

Although developers have come back home advertising ads played a great job, but if only think that buyers just simply make money in the first-tier cities, the Spring Festival back home to buy a home, put the home buyers think simple.

"In fact, through our observation, it is not just locals, many of them who are returning hometown to buy a house. They even work in the neighboring cities and counties. They work in first-tier cities but are not willing to go back to the town where they are born to buy a house. Conditional Will choose the second-tier cities such as the provincial capital. "The developers responsible for the above said that their recent focus of work is to guide Beijing's spillover buyers to Shijiazhuang home buyers.

Although it is uniformly called "returnees", in fact, a large number of "returnees" are not locals. Many of these "returnees" who come back from Beijing are newcomers to villages and towns and even to the countryside. These buyers through their own efforts to establish a firm foothold in the first-tier cities, even if there is the idea of ​​home ownership, do not want to return to the county, more is hoped to take root in the provincial capital or a strong city. For example, small cities and towns out of Hebei people are more willing to choose Shijiazhuang, Baoding such high-speed rail along the home city. The return from Beijing to Henan, Shaanxi, people have more choices in Zhengzhou, Xi'an, such a home buyers. For the local people, this part of the population is both returnees and newcomers.

Last year, Tsinghua University's China Economic Data Center released the "Urbanization Survey Data of the Whole Country," showing that 21.6% of migrant rural households have bought homes in cities and towns and more than 80% of the children of new-generation peasants have chosen to go to county level and above Urban settlement. After more than half of the children of the new generation of peasants are 80, they often will not return to their original places of residence but will migrate to higher-level cities.

Born in rural or county town, Beijing has a stable job, but after returning home in the Spring Festival, but do not want to return home to buy a home. In addition to living conditions and educational resources, the hometown is often not along the high-speed rail line, traffic congestion, so returning home buyers are more willing to choose a relatively high level of urban settlements, high-speed rail to Beijing is also more convenient, which is also an urbanization, It is also our key home marketing marketing object. The room rate official said.

Although most provincial capitals or hot cities have a limited purchase policy, many cities also open their doors to talent introduction. Many people who work in Beijing can not obtain their registered permanent residence in Beijing, and they still do not want their children to be registered permanent residents. Therefore, the introduction of qualified personnel to acquire capital cities or hot-city cities has also become an option.

Although Ms. Zhang, who graduated from a graduate school in 2017, has found a job to stay in Beijing, the school will at most only be willing to retain more than half a household register for her and return to the county seat in Shangluo, Shaanxi Province. At the time when half a year is approaching, just as Miss Cheung worries, I suddenly heard that Xi'an released the household registration policy at the end of January this year. College graduates and above graduates can settle down with their qualifications and even need an ID card and diploma to become Xi'an people. So January 25, Ms. Zhang on leave for two days, take a high-speed rail back to Xi'an. Because it is a graduate degree, service window only took 5 minutes for her account of Xi'an, this book, and won the Xi'an purchase qualifications.

"Beijing is not hope to settle down, but settled in Xi'an is also a good choice, do not return to the hometown of the county." Miss Cheung told the newspaper reporter, she and her parents negotiate well, ready to buy a suite in Spring Festival in Xi'an, after the parents moved Xi'an, she went home to visit her parents only need high-speed rail directly to Xi'an on it, no longer have to run to the county seat.

According to the reporter of Beiqing Daily, in the first half of 2017, when Xi'an did not have a purchase restriction, foreigners would need to buy more than 90 square meters of residence before they could settle down. However, after the introduction of new talents, college and above qualifications will be able to settle down and acquire the right to purchase houses , Has attracted many return home buyers.

Not only Xi'an, but also many hot cities including Zhengzhou, Lanzhou, Chengdu, Chongqing, Nanjing and Changsha have relaxed the household registration system in order to attract more talents and have also created a large number of new immigrants who are working in the north, upper, Property may be.

As can be seen from the behavior of these buyers, returnees on the surface, from the big cities to the second and third tier cities of the return, but from the migration point of view, in fact, from small towns and rural areas to the city's migration. Returning home buyers is not a "counter-urbanization" act that we think, but a new form of "urbanization." These home buyers in rural areas and county towns have already acquired new life in first-tier cities. For the sake of enjoying urban life, their purpose of returning to their hometown is no longer to return to their place of birth, but to return to their convenient transportation and complete facilities Of the capital and hot cities, to complete the upgrade of family life.

The proportion of returning home investors increased

In the tide of returning home, the proportion of investors has also started to rise as a result of the easing of deregulation policies and lending throughout Beijing.

For example, a project manager in Changsha told the Beiqing Daily reporter that a large number of returning customers are working in Shenzhen and Guangzhou. They are not themselves Changsha people and their hometown is mostly in the local county seat. In Shenzhen, Guangzhou income level, buy a house in Changsha is very easy, and even some projects usually return to home in the proportion of highland had as high as 30%.

Mr Wong is an investor returning home. Although he had a room in Beijing, but unable to buy real estate, and Beijing instability also let him lingering fear, so turned his home Zhengzhou became his most important investment last year. "At the beginning of 2017, I used my parents' qualifications to buy a house in Zhengzhou with a unit price of over 10,000 and a down payment of 40%, which took up about 500,000 yuan of cash and has now risen to nearly 20,000 yuan. And the fastest high-speed rail is Beijing Only two and a half hours, the future I think it will appreciate. "Mr. Huang said so for his choice of home improvement.

In fact, many people have the idea of ​​Mr. Huang. Mr. Jiang, who makes sheet metal trade in Beijing, is a Changsha resident. In 2016, he bought two three-bedroom and front-facing houses in Changsha. However, he actually still lived and worked in Beijing . For the real estate in Changsha, he believes that the main investment is because the threshold of investment in Beijing is too high, and Changsha can not only go back home but also provide an escape route for their own future. Beijing because of pollution remediation, sheet metal business more and more difficult to do, once the future can not continue, you can return home business.

According to the insiders, there is no shortage of investment needs in home buyers. Due to the high incomes in the cities of North, Shanghai, Guangzhou and Shenzhen, it is not hard to invest in their hometown.

In Anjuke's Report on Returning Homes (2017-2018), it shows that in Beijing, most of the foreign registered permanent residents are in the northern areas of Hebei, Henan, Shaanxi and Shanxi. Calculated on the basis of the average wage in Beijing, a 90 The square meter house needs 21.4 years in Tianjin, 12.6 years in Shijiazhuang, 13.3 years in Xi'an, 16.2 years in Zhengzhou and 5.7 years in the lowest state of Texas. The lower investment threshold makes investment in addition to rural complex home buyers, the proportion of investment is also rising.

Multiple factors to promote home sales tide

For home boom, Home Inns off Zhang Bo, chief analyst, said the crowd flow and choose to buy a home because of subjective and objective reasons and many other aspects. From an objective point of view, first of all, the urban development in the country is getting more balanced. With the population capacity and employment opportunities in first-tier cities becoming saturated, other hot cities have shown tremendous potential for development and have led the tide of returning home. National Bureau of Statistics data show that in 2017 many hot cities such as Nanjing, Chongqing and other rapid economic development, the general GDP growth rate of about 8%, Chongqing is more than 10%, more than the national average.

Secondly, advances in technology and improvement of facilities will speed up the development of domestic transportation networks. In particular, the construction of the "eight vertical and eight horizontal" main corridors will be gradually promoted in the future so that the high-speed rail will cover over 80% of the large cities in the country. Convenient and quick way to travel closer to the "drift family" and the distance between the home, making home ownership easier.

Thirdly, compared with the conditions of higher settlement and the restrictions on the purchase of large cities, new hot spots in cities have introduced many benefits such as talented people policies and purchase subsidies to attract talented people to return home. For example, Chongqing's high-tech talent can enjoy the protection of housing concessions, the highest subsidies up to 2 million; Chengdu optimization of personnel settled in the system, the implementation of human settlements, the establishment of green card professionals; Wuhan provides non-Wuhan household registration with "room tickets" can be purchased in Wuhan Housing; Nanjing's first high-level talent purchase restrictions from household registration, under 40 students directly under the buy-side and so on.

In addition to the above objective factors, many subjective factors are also important factors for people to choose to return home. For example, the need of caring for their parents, the emotional needs of building their hometown, and the inner affiliation of their home life, etc. Zhang Bo believes that it is in the subjective and objective factors under the joint action, more and more people join the return home buyers army. Text / reporter Li truss

(Beijing Youth Daily)

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