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Country Garden will participate in the development of a rental home in Shanghai: long-term rent is a gratitude society

Time: 2018-01-04         Source: 澎湃News         Author: surging News

News from Shanghai Land Market, China International Marine Containers (Group) Co., Ltd. (CIMC, 000039.SZ), a wholly-owned subsidiary of Shenzhen CIMC City Investment Development Co., Ltd. Home area large residential community 02 unit 0218-02 plot.

This is the first time that a company other than the subsidiaries of the Shanghai State-owned Assets Supervision and Administration Commission has competed since the first lease of residential land in Shanghai last July, but the company is still a state-owned company.

澎湃News was informed that Country Garden (02007.HK), one of the largest domestic real estate companies, will participate in the development and operation of the above-mentioned leased residential land. Among the 24 leased residential land that has been sold in Shanghai, the participation of private-owned housing enterprises is the first time.

On July 17, CIMC (000039.SZ) issued an announcement agreeing that Country Garden (02007.HK) will hold a 25% stake in Shenzhen Chengji Chengcheng Development Group Co., Ltd., its production city development platform for 930 million yuan. It is intended to effectively revitalize and utilize the Group's existing land resources. Country Garden executives told the news that the company will participate in the development of the leased residential land.

The 0218-02 plot of Block 0218-02, a large residential community of Luolu Town, Luoshan Town, Baoshan District, has a land area of ​​2,5007.7 square meters, a plot ratio of 2.5, and a total starting price of 284.46 million yuan. The parcel of land is accompanied by the construction plan, and the lower limit of the number of sets of rented housing in the future is 531 sets. This is also the first rental residential land in Shanghai outside the suburbs, but from the transportation point of view, it is still relatively convenient because the location of the land is close to the Meilan Lake Station of Metro Line 7.

On December 29th, 2017, Country Garden's first long-term apartment project, BIG+Bijia International Community Shanghai National Convention and Exhibition Center, was launched in Shanghai, with 400 sets, average price of 2,800 yuan / room, 35 square meters as the main type. The apartment is rented out.

Gao Bin, president of Country Garden Group Shanghai, said, “In response to the spirit of “Do not live, not rent, buy and sell”, the Shanghai area has already deployed more than a thousand long-term rental apartments in Shanghai, which will be introduced to the market.

In May of this year, it has established a long-term rental business department, and has laid out 15 projects in first- and second-tier cities such as Beijing, Shanghai, Guangzhou, Shenzhen and Xiamen.

At the recent Country Garden Long-rent Apartment brand launch conference, Country Garden Vice President Cheng Guangtao revealed that Country Garden's goal is not only to the second landlord, but also to participate in the development of long-term rental apartments. By 2020, 1 million long-term rental apartments will be built. .

Country Garden President Mo Bin also published an article in the media saying that Country Garden will promote the combination of leasing behavior and financial products, and develop branded, large-scale and professional housing leasing business. In addition, it will also evaluate, design, decorate, and Configuration, leasing, after-sales service and other additional services, to provide one-stop housing rental solutions for owners.

In addition, Mo Bin said in an interview with the media, “Country Garden can go to today, thanks to the party, the state, the government and the society. As a leading house enterprise, we are grateful to the society and give back to the society. Long-term rent is a concrete performance, we will definitely do Ok, we are very happy to build our long-term rental apartment and fulfill our social responsibility."

Cheng Guangtao said that Country Garden's long-rent apartments will provide a wealth of extended services, covering education, health, credit, etc., such as providing large space storage space, unmanned supermarkets and so on.

Country Garden's brochure shows that after staying in the Bijia International Community for a certain period of time, the rent paid can be used when purchasing the Country Garden house. When the community tenant has a certain number of years, you can stay at the Country Garden hotel for free.

The tenants of Bijia International Community can use the Country Garden Phoenix Platform to obtain funds for rent and community consumption. Country Garden's professional consumer finance company provides short-term interest-free e-wallets for credit good tenants, ready to use at any time.

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